(...or how to impress your boss)
The world has gone digital, and with the ever-changing and rapid pace of digital marketing , it’s tough to stay competitive. Video is your game changer, your disruptor, your opportunity to shine brighter than the rest. Whenever I talk with clients who know they need a video, but aren’t sure what that video is going to be, I tell them to imagine the last time they saw "a great movie" and think about how it made them feel. Video sells emotion in a way that banner ads will never be able to acheive.
Whether a video to a room of board members and trustees, or to the audience at a large trade show, it will synthesize the different emotions that encompass your brand. Put simply, video sells YOU.
Videos need to do five things to be successful, and we aim to hit those targets with every project we undertake at Forge and Discover.
1. Emotion and Voice
People identify with what they feel in their gut, and that's why videos play so strongly when you want to share an idea. Videos can stir up that emotion, can invite a viewer to genuinely feel something in their heart. With the right idea, you can use emotion to sell anything. We start with learning who your audience is, and from there we help you figure out what emotion to serve to them, be it something humorous, or something sentimental.
We want the video that we make for you to be the "last great movie" that your audience saw.
2. Visual Brand Identity
With a combination of stunning visuals, evocative music, and real humans on screen, you can make your brand come alive. Brand identity is easy understood when you are a viewer, because all of the hard work has already been done behind the scenes.
A video takes that brand identity and precisely follows it's goals and ideals, telling a story that will further cement the brand's identity into the minds of viewers.
We do this by hand crafting moving visuals that go hand-in-hand with your already established brand guidelines ensuring they are always protected and honored throughout the process.
3. Simplifying complex ideas
Let's face it, your business might be hard to understand. Do you know what blockchain technology is, or can you describe a cryptocurrency? Would you be able to understand the inner-workings of a brand new high tech medical device, or break down the metrics on a real estate transaction? For most of us the answer is 'no' and that's where video comes in.
Through a combination of high end visuals, animation, motion graphics, and video production we can construct a series of visual guides that will take the viewer every step of the way through your complex processes, and once the video is over they'll be as much an expert as the talented folks being represented on camera.
4. A legitimate value add
They say that we eat with our eyes first, and that's every bit as true for buying products, investing in others, and reading reports. That's what makes a video so appealing, from the first moment that an image appears on screen we are giving you something amazing to feast your eyes on.
We want your audience to see your video and think to themselves "I'll bet that XYZ Thing is amazing!"
5. GROW YOUR BUSINESS
Bottom line, a video has to help you increase your business. It has to have emotion and heart, it has to speak to your brand identity, it has to present incredible ideas in an easy-to-understand way, and it has to legitimately add value to your organization. If we're successful with all of these things, we're confident that this video will grow your business.