Preparing for Success


Questions to Ask yourself

Starting a video project can seem daunting. Here are some questions that you can answer to help narrow your vision down to its key elements. 

  • Who is this video for?
    • Knowing your audience is key in helping us deliver a video that will engage your viewers.
  • Who are the key decision-makers involved in this project?
    • It is helpful to bring in the right people at the right time to make sure the revision process is focused on maintaining the creative vision
  • Why a video?
    • Video can accomplish what standard presentations cannot. Video helps to make complex ideas easier to understand.


While we do the heavy lifting on all of our productions, we will most likely need a few things from you to keep the process moving. Some common requests we may have are listed below.

  • Your logo and brand elements in vector format
  • Your company's style guide
  • Permits and paperwork needed to bring equipment into your building
  • The names and current titles of individuals appearing on camera.


Setting up a film production often involves many moving parts. In addition to you and your colleagues, there will be a small crew with camera and lighting equipment. We want to be as respectful as we can to the space we film in, so we may ask you for the following items leading up to a production:

  • Access to a freight elevator
  • Permission to use a separate empty room to setup equipment
  • The ability to open and close blinds, and turn on and off lights
  • The ability to turn off things like loudspeaker music, air conditioning noises or temporarily disabling any water features.


Once you get into the post-production phase of the project, you just get to sit back and watch the magic happen. This is where the movie finally takes shape and form.

However, we can't do that without your valuable feedback, so during this process we will work with you to schedule a time to have a phone call where we debut the video and listen to your feedback. From there we'll ask you to work with your team, and specifically with the key decision-makers involved in this project, to put together your consolidated feedback, so we can work on putting the finishing touches on your video.